Preorder: Signed Bookplate: Unreasonable Hospitality: The Field Guide (Will Guidara)

Available April 28, 2026 Orders are not processed to ship until all items on the order have arrived at the shop. If you would like to receive your in-stock items beforehand, please place that order separately.   From the New York Times bestselling author, former co-owner of the #1 restaurant in the world, and co-producer of the Emmy Award-winning series The Bear comes the much-awaited interactive guide to putting the principles of Unreasonable Hospitality into action in your organization.With over one million copies sold to date, Will Guidara’s book Unreasonable Hospitality issued a compelling invitation: “No matter what business you’re in, you can make the choice to be in the hospitality industry.” His lessons about service and leadership celebrated the one principle that never goes out of season: the human desire to be taken care of. If Unreasonable Hospitality is the why, then The Field Guide is the how—a step-by-step roadmap to applying those lessons, including:• Building and lead