[NEU VIO] Violet Shampoo

Inspired by skincare and nutrition science, the [NEU VIO] Violet Shampoo gently cleanses while neutralizing unwanted yellow tones and eliminating brassiness. This nourishing formula hydrates and smooths the hair fiber while helping maintain bright, cool blonde and white shades. Benefits:• Professional violet toning shampoo• Neutralizes unwanted yellow tones• Helps eliminate brassiness• Refreshes blonde and white shades• Enhances shine and brightness Best suited for hair that is:• Blonde, highlighted, or white• Coloured or naturally blonde• In need of yellow tone correction• Faded or dull from coloring Key Ingredients:Squalane, moringa oil, açai extract, argan oil, chromophore technology Characteristics:Free from sulfates, salts, parabens, formaldehyde, MI/MCI, gluten, and animal by-products. Not tested on animals. This website is reserved for hair care professionals and stylists. For personal use,  shop this product on our consumer website .