The Glitter Plan: How We Started Juicy Couture for $200 and Turned It into a Global Brand

Author: Skaist-Levy, PamelaBrand: AveryColor: MulticolorEdition: IllustratedBinding: PaperbackFormat: IllustratedNumber Of Pages: 256Release Date: 19-05-2015Part Number: 22875880Details: Part memoir, part business manual, and 100% juicy—the inside story of Juicy Couture, one of the most iconic brands of our times While working together at a Los Angeles boutique, Pamela Skaist-Levy and Gela Nash-Taylor became fast and furious friends over the impossibility of finding the perfect T-shirt. Following their vision of comfortable, fitted T-shirts, they set up shop in Gela’s one-bedroom Hollywood apartment with $200 and one rule: Whatever they did, they both had to be obsessed by it. The best friends’ project became Juicy Couture. Pam and Gela eventually sold their company to Liz Claiborne for $50 million, but not before they created a whole new genre of casual clothing that came to define California cool. Pamela and Gela built an empire from the ground up, using themselves as models to bui