What You See Is What You Get: My Autobiography

Author: Sugar, AlanBrand: Pan BooksEdition: UnabridgedBinding: PaperbackNumber Of Pages: 610Release Date: 01-08-2011Part Number: Illustrations (chiefly col.), ports. (chDetails: An incredibly successful entrepreneur and the "Trump" on the UK version of The Apprentice shares his rags-to-riches story Born in 1947 and brought up on a council estate, as a kid Alan Sugar watched his dad struggle to support the family, never knowing from one week to the next if he'd have a job. It had a huge impact on him, fueling a drive to succeed that was to earn him a sizeable personal fortune. Here he describes his amazing journey, from schoolboy enterprises like making and selling his own ginger beer to setting up his own company at 19; from Amstrad's groundbreaking ventures in hi-fi and computers, which made him the darling of the stock exchange, to the dark days when he nearly lost it all; from his pioneering deal with Rupert Murdoch to his boardroom battles at Tottenham Hotspur FC. He takes us into