Philip Kotler - Marketing Insights From A to Z: 80 Concepts Every Manager Needs to Know
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Philip Kotler - Marketing Insights From A to Z: 80 Concepts Every Manager Needs to Know

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Philip Kotler - Marketing Insights From A to Z: 80 Concepts Every Manager Needs to KnowPhilip Kotler is called the "father of modern marketing". This book he authored is unique in that it is written in a professional yet accessible language, it presents a concise examination of 80 key concepts of marketing with deep introspection. Individual concepts are arranged in alphabetical order and claim to cover the entire range of modern marketing thinking and issues. Articles are self-contained units that also contain cross-references. The book is intended for both marketing professionals and non-specialists interested in the field. Title in Armenian Ֆիլիպ Քոթլեր - Մարքեթինգ ԱՅԲ-ից ՖԵ. 80 կարևոր հասկացություն մենեջերների համար Author(s) Philip Kotler Translator(s) Kristine Soghikyan Language(s) Armenian Publisher(s) Zangak Year 2024 Pages 232 Binding Hardcover Size 16 x 24 cm ISBN 9789939990972 tags: Ֆիլիպ Քոթլեր - Մարքեթինգ ԱՅԲ-ից ՖԵ. 80 կարևոր հասկացություն մենեջերների

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