David Reinfurt: A *New* Program for Graphic Design

A *New* Program for Graphic Design is a do-it-yourself textbook that synthesizes the pragmatic with the experimental and builds on mid-to late-20th-century pedagogical models to convey advanced principles of contemporary design for a general reader.  Rooted in three courses (Typography, Gestalt, and Interface) originally developed for liberal arts students at Princeton University, the book provides a broad introduction from Benjamin Franklin to Bruno Munari, Moholy-Nagy to Muriel Cooper and the Macintosh computer.  David Reinfurt (born 1971), a graphic designer, writer and educator, established a new program in graphic design at Princeton University and introduced the study of graphic design. Previously, he held positions at Columbia University Graduate School of Architecture, Planning and Preservation, Rhode Island School of Design and Yale University School of Art. As a cofounder of O-R-G inc. (2000), Dexter Sinister (2006) and the Serving Library (2012), Reinfurt has been invol