Hawx Prime 100 GW (2024)

The Atomic Hawx Prime 100 is the perfect ski boot for the most people and in the most situations – a medium-width ski boot with a medium flex. It offers a reliable but exciting ride for less aggressive skiers for whom day-in, day-out comfort is a must-have. For less weight, less work, and more skiing, it’s designed with Prolite – a revolutionary light construction with added reinforcements where needed. With a 100mm last, it’s made for medium-width feet, and the pre-shaped 3D Gold liner gently hugs your feet from the start – and feels even better after the thermoforming Memory Fit process that customizes the shell, cuff, and liner. For recreational skiers looking for real-deal performance with ski-all-day comfort, this boot is the definitive answer. Features: Prolite - Revolutionary light construction with added reinforcements in key zones. Memory Fit - Advanced heat-fitting technology creates a fully personalized shell, cuff and liner in minutes. Energy Backbone - Reinforcement in k