"Get Different" Marketing Book - Mike Michaelowitz

Mike Michaelowitz's newest book, Get Different, really helps summarize what I have learned about marketing in a very crowded market... people assume you have to build a better product, but there are too many people trying to build a better product. This book clearly lays out a plan on how to differentiate your marketing strategy and business. From the publisher: From Mike Michalowicz, bestselling author of Profit First, Clockwork, and Fix This Next, a practical and proven guide to standing out in a crowded market.Many business owners are frustrated because they feel invisible in a crowded marketplace. They know they are better than their competitors, but when they focus on that fact, they get little in return. That's because, to customers, better is not actually better. Different is better. And those who market differently, win.In his new marketing book, Mike Michalowicz offers a proven, no-bullsh*t method to position your business, service, or brand to get noticed, attract the best p