HIO Heat/UV Protective Primer 8.5 oz

WHAT IT IS Our #1 best seller. This multitasking leave-in conditioner, infused with featherlight 6-Oil Blend, hydrates, reduces frizz, softens + adds shine. Plus, it helps provide nourishment and smoothing, and protects from heat tools up to 450°F/232°C. KEY CLAIMS Instantly delivers 86% more hydration* Reduces frizz by 50% that last all day, even in extreme humidity* Protects color from fading for up to 16 washes *Versus untreated hair The Feels 98% say hair feels hydrated* 99% say hair feels nourished* 97% say hair feels soft, detangled, more manageable* 96% say hair feels protected* 95% say hair feels healthier, smooth, strong* 93% say hair feels soft and more manageable all day** 91% say hair feels like it stays hydrated all day** The Looks 97% say hair looks shiny, less frizzy* 96% say it reduces look of flyaways* 96% say hair looks healthier* The Performance 98% say it created a foundation for products to layer on*** 97% say it absorbs easily into hair* 95% say hair’s easier to