Classic Soft Sided Lunch Box

The Original PackIt Freezable Lunch Box Throwback lunch boxes meet new tech in these stylish horizontal silhouettes, ideal for kids to eat well anywhere, at any time. The top-load design makes it easy to pack flat and the buckle handle clip is convenient for travel to and from school, daycare and sports activities. The old-school lunch box is getting PackIt's cool twist! The Classic Freezable Lunch Box is the only horizontal lunch box with built-in cooling that chills food and drinks for hours. The secret is PackIt's groundbreaking technology: a freezable gel liner is integrated into the walls of the lunch box. The design eliminates the need for separate ice packs or gel packs.  To use, simply flatten the lunch box and place it in the freezer overnight (12 hours for optimal results). In the morning, the walls of the lunch box will be completely frozen and ready to chill items for hours. PackIt lunch bags and lunch boxes keep food cooler longer, which allows you to pack healthy foods th