The Land (al-Ard; الأرض)

Al-Ard is a third-generation family-run Palestinian grocery company. In addition to soap, they are known for their imported olive oil, grains, and spice blends. The Al-Ard manufacturer works in relatively small batches and is connected with many local small producers; their olive oil is often among the very best. The cooperative's equipment is all stainless steel and run electrically, compared with other brands that use gas or wood burning furnaces to cook their soap. Al-Ard's main market is in northern Palestine, in the areas around Nazareth and Jenin. The newest of the Nablus soap brands, Al-Ard was founded in 2008 in order to provide local farmers with modern facilities and a global customer base. The Anabtawi family has deep roots in Nablus and manages the production of this soap.