The Future of Storytelling: How Immersive Experiences Are Transforming Our World

The first, foundational book on the next media renaissance, from one of the foremost thought leaders at the intersection of storytelling and technology. These days we don't want to just watch our media--we want to be a part of it. To touch, feel, and test our surroundings, to make decisions that directly affect the story's outcome. Immersive events--such as the Stranger Things Experience and productions like Punchdrunk's Sleep No More--are growing at such a staggering rate that their revenue will soon outpace film and television combined. Investors, creators, and technology leaders from the likes of Apple, Facebook, and Netflix have quietly invested billions of dollars in this new medium. But what makes immersive experiences so appealing, and why? What does it say about us as a culture? And who is behind this revolution in entertainment? For more than ten years, Charles Melcher, founder and director of Future of StoryTelling (FoST), has been invited into the studios, garages, office