"this Business Has Legs": How I Used Infomercial Marketing to Create the $100,000,000 Thighmaster Craze: An Entrepreneurial Adventure Story
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"this Business Has Legs": How I Used Infomercial Marketing to Create the $100,000,000 Thighmaster Craze: An Entrepreneurial Adventure Story

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"Only in America could a would-be monk convince a faded televisionstar to pitch a rehabilitation device designed for Scandinavianskiers and create a nationwide sensation. The marketing strategyalone is worth the price of admission." --Paul B. Brown Special Correspondent for the Business News Network(BNN) and coauthor of Customers for Life "This is the first time the person behind a fad lays out the wholemarketing strategy he used. Even I learned a lot." --Bob Rice Pet Rock Promoter "Within a matter of months, Peter Bieler created a $100,000,000industry out of nothing. This fascinating book chroniclesstep-by-step how he did it." --Steve Dworman Publisher, Infomercial Marketing Report "As a jack, in an emergency, if you have a very small car ... As arack to dry homemade pasta ... Prop it on its side and presto Twinpicture frames ... Have it bronzed and claim it's a very earlyHenry Moore ..." --Diane White columnist for The Boston Globe on alternate uses forthe ThighMaster See Inside for Exciting Contest DetailsBinding Type: PaperbackPublisher: WileyPublished: 05/28/1996ISBN: 9780471147497Pages: 224Weight: 0.70lbsSize: 9.18h x 6.32w x 0.49dReview Citations: Publishers Weekly 05/20/1996 pg. 246Booklist 07/01/1996 pg. 1786

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