1893 Ad Procter & Gamble Co. Ivory Soap Bath Products Emma M Wood LHJ4
This is an original 1893 black and white print ad for the Ivory Soap from Procter & Gamble Company. CONDITIONThis 118+ year old Item is rated Very Fine ++. Light aging throughout. Light wrinkling. No natural defects. No tears. No water damage. There is some bleed through visible on this ad. There is a light yellow blemish on the right side of this ad. Product Type: Original Print Ad; Black / White Grade: Very Fine ++ Dimensions: Approximately 4.75 x 8.25 inches; 12 x 21 cm Authentication: Serial-Numbered Certificate of Authenticity w/ Full Provenance Protection: Packaged in a custom archival sleeve with an acid-free black board (great for display, gift-giving, and preservation) Ivory Soap. The worldÕs biggest advertiser all began with one product: Ivory Soap. James Norris Gamble, son of cofounder of Procter and Gamble, had aspirations of breaking into the Castile soap market; so, in 1878, he purchased a soap formula from a competitor. After refining the soap, Gamble bega