1893 Ad Procter & Gamble Co. Ivory Toilet Soap Bath Elizabeth Strong Baker LHJ4

This is an original 1893 black and white print ad for the Ivory Soap from Procter & Gamble Company. CONDITIONThis 118+ year old Item is rated Very Fine +. Light aging throughout. No creases. No natural defects. No surface rub. No tears. No water damage. Product Type: Original Print Ad; Black / White Grade: Very Fine + Dimensions: Approximately 5 x 8.25 inches; 13 x 21 cm Authentication: Serial-Numbered Certificate of Authenticity w/ Full Provenance Protection: Packaged in a custom archival sleeve with an acid-free black board (great for display, gift-giving, and preservation) Ivory Soap. The worldÕs biggest advertiser all began with one product: Ivory Soap. James Norris Gamble, son of cofounder of Procter and Gamble, had aspirations of breaking into the Castile soap market; so, in 1878, he purchased a soap formula from a competitor. After refining the soap, Gamble began selling his ÒWhite Soap.Ó In 1879, an employee at the factory had accidentally left his soap mixing ma