1893 Ad Procter & Gamble Co Twelfth Prize Mrs. E. L. Baker Newark NJ Ivory MX7

This is an original 1893 black and white print ad for Ivory Soap from Procter and Gamble Company. CONDITIONThis 118+ year old Item is rated Near Mint / Very Fine. Light wrinkling. No natural defects. No surface rub. No tears. No water damage. Product Type: Original Print Ad; Black / White Grade: Near Mint / Very Fine Dimensions: Approximately 4.75 x 8 inches; 12 x 20 cm Authentication: Serial-Numbered Certificate of Authenticity w/ Full Provenance Protection: Packaged in a custom archival sleeve with an acid-free black board (great for display, gift-giving, and preservation) Ivory Soap. The worldÕs biggest advertiser all began with one product: Ivory Soap. James Norris Gamble, son of cofounder of Procter and Gamble, had aspirations of breaking into the Castile soap market; so, in 1878, he purchased a soap formula from a competitor. After refining the soap, Gamble began selling his ÒWhite Soap.Ó In 1879, an employee at the factory had accidentally left his soap mixing machine