1896 Ad Ivory Soap Health Hygiene Store Cleaner Toilet - ORIGINAL LHJ4

This is an original 1896 black and white print ad for Ivory Soap from The Proctor and Gamble Company. CONDITIONThis 115+ year old Item is rated Very Fine ++. Light aging throughout. Light creasing. No natural defects. Some light surface rub. No tears. No water damage. Product Type: Original Print Ad; Black / White Grade: Very Fine ++ Dimensions: Approximately 4.75 x 7 inches; 12 x 18 cm Authentication: Serial-Numbered Certificate of Authenticity w/ Full Provenance Protection: Packaged in a custom archival sleeve with an acid-free black board (great for display, gift-giving, and preservation) Ivory Soap. The worldÕs biggest advertiser all began with one product: Ivory Soap. James Norris Gamble, son of cofounder of Procter and Gamble, had aspirations of breaking into the Castile soap market; so, in 1878, he purchased a soap formula from a competitor. After refining the soap, Gamble began selling his ÒWhite Soap.Ó In 1879, an employee at the factory had accidentally left his s