1903 Ad Procter & Gamble Co Ivory Toilet Soap Horseback Riding Cincinnati TOM3

This is an original 1903 black and white print ad for the Ivory Soap from Procter & Gamble Company located in Cincinnati, Ohio. CONDITIONThis 108+ year old Item is rated Near Mint / Very Fine. Moderate crease - top right corner. No natural defects. No tears. No water damage. Product Type: Original Print Ad; Black / White Grade: Near Mint / Very Fine Dimensions: Approximately 5.5 x 9 inches; 14 x 23 cm Authentication: Serial-Numbered Certificate of Authenticity w/ Full Provenance Protection: Packaged in a custom archival sleeve with an acid-free black board (great for display, gift-giving, and preservation) Ivory Soap. The worldÕs biggest advertiser all began with one product: Ivory Soap. James Norris Gamble, son of cofounder of Procter and Gamble, had aspirations of breaking into the Castile soap market; so, in 1878, he purchased a soap formula from a competitor. After refining the soap, Gamble began selling his ÒWhite Soap.Ó In 1879, an employee at the factory had ac