1910 Ad Procter Gamble Ivory Soap Cleanliness Spirit Goddess Household TOM3

This is an original 1910 black and white print ad for Ivory Soap, a product by Procter and Gamble. CONDITIONThis 101+ year old Item is rated Very Fine +++. Light aging throughout. Light creasing. No natural defects. No surface rub. No tears. No water damage. Product Type: Original Print Ad; Black / White Grade: Very Fine +++ Dimensions: Approximately 6 x 8.25 inches; 15 x 21 cm Authentication: Serial-Numbered Certificate of Authenticity w/ Full Provenance Protection: Packaged in a custom archival sleeve with an acid-free black board (great for display, gift-giving, and preservation) Ivory Soap. The worldÕs biggest advertiser all began with one product: Ivory Soap. James Norris Gamble, son of cofounder of Procter and Gamble, had aspirations of breaking into the Castile soap market; so, in 1878, he purchased a soap formula from a competitor. After refining the soap, Gamble began selling his ÒWhite Soap.Ó In 1879, an employee at the factory had accidentally left his soap mixin