1918 Ad Ivory Soap Procter Gamble Lace Scarf Delicates Laundry Detergent TMP2

This is a rare original 1918 black and white print ad for Ivory Soap, a product by Procter and Gamble of Cincinnati, Ohio. CONDITIONThis 93+ year old Item is rated Near Mint / Very Fine. Light aging throughout. Light creasing. No natural defects. No surface rub. No tears. No water damage. Product Type: Original Print Ad; Black / White Grade: Near Mint / Very Fine Dimensions: Approximately 10 x 13.25 inches; 25 x 34 cm Authentication: Serial-Numbered Certificate of Authenticity w/ Full Provenance Protection: Packaged in a custom archival sleeve with an acid-free black board (great for display, gift-giving, and preservation) Ivory Soap. The worldÕs biggest advertiser all began with one product: Ivory Soap. James Norris Gamble, son of cofounder of Procter and Gamble, had aspirations of breaking into the Castile soap market; so, in 1878, he purchased a soap formula from a competitor. After refining the soap, Gamble began selling his ÒWhite Soap.Ó In 1879, an employee at the fac