1927 Ad Procter & Gamble Co. Ivory Soap Woman Flowers - ORIGINAL MCC4

This is an original 1927 color print ad for the Ivory Soap from Procter & Gamble Company. CONDITIONThis 84+ year old Item is rated Very Fine ++. Light aging throughout. Light creasing. No natural defects. Some light surface rub. No tears. No water damage. There is some moderate bleed through visible on this ad. Product Type: Original Print Ad; Color Grade: Very Fine ++ Dimensions: Approximately 10 x 13.25 inches; 25 x 34 cm Authentication: Serial-Numbered Certificate of Authenticity w/ Full Provenance Protection: Packaged in a custom archival sleeve with an acid-free black board (great for display, gift-giving, and preservation) Ivory Soap. The worldÕs biggest advertiser all began with one product: Ivory Soap. James Norris Gamble, son of cofounder of Procter and Gamble, had aspirations of breaking into the Castile soap market; so, in 1878, he purchased a soap formula from a competitor. After refining the soap, Gamble began selling his ÒWhite Soap.Ó In 1879, an employee