Uber x Pinlord: Celebrating Diversity & Empowering Everyone to BE Who They Are

“We support everybody’s right to BE who they are!” – Uber In 2018, Uber partnered with Pinlord.com to launch a bold campaign focused on diversity, inclusion, and community empowerment. Timed alongside Australia’s pivotal decision to legalize same-sex marriage, the campaign reinforced Uber’s commitment to freedom, equality, and visibility for LGBTQ+ communities. The “uBEr” Campaign At the heart of the campaign was the phrase “uBEr” — a celebration of individuality and the freedom to BE who you want to be. This message was brought to life at one of the world’s most iconic cultural events: the Sydney Gay and Lesbian Mardi Gras. Pinlord’s designs took center stage, proudly displayed atop the Uber Pride float and celebrated by crowds throughout the parade. The collaboration made a powerful statement, positioning Uber as not just a service provider, but a champion of diversity and inclusion. What Pinlord Delivered For this campaign, Pinlord provided end-to-end creative and production support