YouTube x Pinlord: Creating Unforgettable Merchandise for the Sharespace Reality Show

At the peak of YouTuber culture, YouTube partnered with Pinlord.com to design and deliver custom merchandise and event activations for its pioneering Sharespace Reality Show. The show featured eight talented music artists who, over just four weeks, created original demos and videos. The stakes were high: the winner earned a record deal with Sony Music. Pinlord’s job? To ensure the branding, merchandise, and event atmosphere matched the scale and energy of this ambitious project. What Pinlord Delivered for YouTube Pinlord provided a complete package of creative and production services to help Sharespace stand out: Branding and creative direction that captured the excitement and cultural relevance of YouTube’s Sharespace. Product design and development to create custom, standout merchandise that resonated with both fans and participants. Ethical production through sustainable, B-Corp certified practices to ensure products were high-quality and responsibly made. Strategic consultatio