101 UX Principles: Actionable Solutions for Product Design Success, 2nd Edition

From the Publisher This book is a 'shortcut to success' for less experienced designers and a challenge to conventional thinking for seasoned UX professionals. About the author: Will Grant is a veteran product designer and UX professional with over 20 years of experience overseeing the design, information architecture, and usability of web and mobile products that have reached over a billion users. What's new in this edition? Available in print, Kindle, and audio formats, this book includes a broad set of 101 guidelines to design digital products. There are thousands more out there, but these are the core principles that will make most products more usable and effective. Following these guidelines will save you time and make your users happier. Follow simple, straightf