2ND MAGAZINE - NEW PREPPY HANDBOOK "WHAT ON EARTH IS PREPPY" - ISSUE VOL 197 (AUG 2023) ISSUE

ABOUT What is the magazine "2nd"? If work clothes on weekdays are the first (most important) for men, then casual clothes on weekends are the second (2nd). This is a realistic, approachable fashion magazine for adults that suggests such holiday styles and collects clothes that you can talk about. ISSUE VOL. 197 Ivy fashion was popular in Japan in the 1960s. About 10 years later, the preppy style was born as a spinoff of Ivy. However, there are many different types of preppy, and people have different opinions on whether it is a fashion or a mindset. So what exactly is preppy? Our editorial team traveled to America to find the answer. In the first feature, "Preppy Special," we interviewed Rowing Blazers designer Jack Carlson and six other people who embody preppy, and asked them to talk about what they think of preppy. In addition, we visited preppy shops, interviewed moccasin shoemakers "Rancourt" and "Quoddy," and other in-depth content that could only be obtained by goin