RECOMMENDED PRODUCTS ON CART PAGE

Some online stores display a one-step checkout process in their shopping cart page, making clear their intention of seeking conversion above anything else. This approach is good, as long as you are aware that you are missing out on opportunities to increase the average shopping cart by means of cross-selling. Cart is the moment of truth but also an upselling opportunity. At the cart stage, personalized product recommendations play a crucial role in increasing Average Order Value (AOV) but without having a negative impact on conversion. i) A well thought cross-sell encourages customers to add one or more complementary products to their cart. We’ve all seen the cross-sell links on Amazon like Customers who bought this item also buy that. While the Upsell is to get customers to buy a more expensive model or add features/warranties, the Cross-sell is to get customers to buy more complimentary products or products from other categories than the product being viewed or purchased. ii) Cross-s