Standing Prime Rib Roast

Nothing says celebration like a beautifully marbled, pasture-raised Prime Rib Roast. This is the cut that makes a holiday table unforgettable — rich, flavorful, and slow-roasted to perfection. Our Standing Rib Roast comes bone-in, which means deeper flavor and a built-in roasting rack. The bones help the roast cook evenly and infuse it with natural juiciness. We like it medium-rare, but you can take it to your preferred temperature and still get a tender, buttery result every time. Need a little help in the kitchen? We’ve shared one of our favorite foolproof cooking methods — you’ll be surprised how simple it is. [Click here for the recipe.] Our beef comes from our farm partners in Northern California. Every animal is 100% grass fed and grass finished, corn and soy free and  never given supplemental feed, antibiotics, or growth hormones. Just pure, nutrient-dense beef the way nature intended.