Silver Daddy Purple Shampoo

This enriched PURPLE SHAMPOO is formulated to TONE DOWN BRASSINESS  in bleached or tinted hair and NEUTRALIZE YELLOW tones in white or gray hair. This unique shampoo bursts into a rich lather cleansing hair as it adjusts color. Leaves hair SOFT + MANAGEABLE with SHIMMERING Highlights! Natural proteins add body and gloss. Eliminates brassiness and yellow tones. Brightens gray or white hair.   DIRECTIONS: Twice a week or weekly. Use on Blonde, Highlighted or Grey Hair.  Use on Blonde, Highlighted or Grey Hair. Apply a small amount of shampoo to wet hair and work into a lather, rinse and repeat if necessary. For resistant hair, leave on for up to 5 minutes before rinsing. Follow with Stylist recommended conditioner. No patch test required. Use once a week for best results. INGREDIENT LIST: Water (Aqua), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Propylene Glycol, Benzophenone-4, Citric Acid, Glycol Stearate, Hydrolyzed Collagen, PEG-2 Cocamide, Retinyl Palmit