Commercial Retouching Workflow

Commercial Retouching Workflow with Sef McCullough High-end commercial retouchers often keep their methods and workflow as a well-guarded secret in order to stay ahead of the competition. Sef McCullough is on the leading edge of commercial retouching with his mastery of Photoshop. As one of the world’s most sought after digital artists, Sef’s workflow has been taught to only a handful of his peers. Sef has partnered with us to bring you his workflow and an in-depth look at many of his techniques in this incredible tutorial, “Commercial Retouching Advanced Workflow.” If you are wanting to learn advanced post-production techniques combined with a bullet proof workflow, this tutorial will be your game changer. We combine both a product shoot and a lifestyle shoot to prove to you that an advanced commercial workflow can be applied to any image and the subject matter doesn't actually matter.   Every step of Sef’s workflow will be unmasked in this post production only tutorial. Along with learning how Sef masterfully retouches images, you will see how he collaborates with the photographer to understand the image maker’s vision on personal projects the exact same as he would for an actual client. After revealing his workflow on a product image, Sef will apply the same approach to a lifestyle image to illustrate that a bullet proof workflow is applicable to any genre of photography. This tutorial is a dramatization of actual client work and is not a representation or example of actual jobs from any major brand or agency. Commercial Retouching Workflow --> General Overview Closed Captions In English 33 Videos of Instructional Content Over 15 hours of Instantly Downloadable HD Content iTunes Ready Optimized for Mobile Viewing 2 Full Tutorials Explored With 2 Photographers See Real Discussions & Feedback From A Photographer RAW Files Included for You to Follow Along Sef's Layered Working File Also Included for Referencing Sef's Everyday Photoshop Action Set Included Sef's Dodge and Burn Action Included Sef's Advanced Frequency 2.0 Action Included  Pretouch and Retouching Workflow PDF Checklist Included Sef's Color Change E-Book Included Learn Step-by-Step Workflow For Any Image Learn How to Create Advanced Clipping Masks Learn Smart Object Workflow Learn Smart Filter Worklow Learn Advanced Color Banding & Workspaces Learn Advanced Isolation for Objects and Shadows Learn How to Liquify and Contour  Learn How to Perfect Commercial Skin and Clothing Learn How to Package Files for a Client --> Preview Promos Included with Purchase Before and After About the Instructor Comments --> Included with Purchase Commercial Workflow Getting Started and Product Application Lifestyle Application Commercial Workflow on Lifestyle Image Free Excerpt: Clipping and Isolation Commercial Workflow (Product Application) Video Chapter List Reviews and Revisions Video Chapter List 01 - Sef McCullough Biography 02 - The Client Brief 03 - Setting Up Your Workspace 04 - RAW Processing 05 - Shaping 06 - Clipping and Isolation 07 - File Setup 08 - Mark Up 09 - Clean Up 10 - Contouring 11 - Background 12 - Shadow 13 - Creative Elements (Bubble Sole) 14 - Color Grade 15 - Finishing 16 - File Prep for Send Off 01 - First Review 02 - First Revisions 03 - Second Review 04 - Second Revisions 05 - Final Delivery Free Excerpt: Subject & Background Integration Commercial Workflow (Lifestyle Application) Video Chapter List 01 - Introduction & Creating a Plan 02 - Linked Workflow 03 - Shoe Retouching 04 - Integration 05 - Isolation 06 - File Setup 07 - Cleanup 08 - Skin Cleanup 09 - Color Change 10 - Subject & Background Integration 11 - Mood and Grade 12 - Final Look & Fixes Before and After Use the sliders below to view before and after photo created within this tutorial on your computer or mobile device. This is a composite image, so multiple files are used to create one final image.   About the Instructor Sef McCullough - Pro Retoucher For over 10 years Sef has been producing high-end retouching for global brands such as Nike, Coca-Cola, Under Armour and more. His work has been featured on the world’s largest billboards, top publications, and high traffic digital spaces. He has mentored retouchers, designers, and photographers who wanted to break into the field of retouching and to his credit, they are all now making a pretty nice living. Sef often collaborate with others in the field to develop new workflows and one of his passions is teaching others how to overcome and break down the ‘how the hell did they do that’ problems and make the whole process accessible. For more on Sef, check him out here. //