Influence, New and Expanded: The Psychology of Persuasion

Influence, New and Expanded, The Psychology of PersuasionThe foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller with over 5 million copies sold-is now revised, adding: new research, new insights, new examples, and online applications. Explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings.