Know What Matters: Lessons from a Lifetime of Transformations

Know What Matters: Lessons from a Lifetime of Transformations Ron Shaich, the founder and former CEO of Panera Bread, unfolds his journey in 'Know What Matters', where he shares key insights gleaned from a lifetime of meaningful transformations. This Wall Street Journal and USA Today bestseller captures Shaich's role as a visionary in the creation of three iconic restaurant brands: Au Bon Pain, Panera Bread, and Cava. Shaich's entrepreneurial spirit and insight led to the development of the 'fast casual' segment, now valued over $100 billion. The book details his journey from a modest 400-square-foot cookie store to an empire of 2,400 restaurants generating $5 billion in revenue. His business acumen is evident in delivering 25 percent annual investor returns over two decades, surpassing industry giants like Starbucks and Chipotle. The book is more than a business memoir. It's a deep dive into the essentials of entrepreneurship, the dynamics of running large enterprises, and the complex