Web Analytics Program

Duration: Days A staggering amount of information is available to businesses with an Internet or a social media presence, and organizations that learn to channel digital information are maximizing marketing dollars, identifying new opportunities, and meeting goals. We teamed up with McMaster University to bring you this online program to help you develop the skills you need to distill your online metrics into clear and actionable key performance indicators (KPIs) that are relevant to your business goals. You'll learn what the numbers mean, which numbers you should focus on, and how to get started. Whether you are looking to enter the growing field of web analytics or want to understand online data to make better business decisions, this comprehensive online program will help you master the metrics and play a critical role in business decisions. Certification McMaster University Certificate of Completion in Web Analytics To earn a Certificate of Completion in Web Analytics, you must suc