Joico Blonde Life Lightening Powder

THE SAME HIGH-LIFT FORMULA BLONDES KNOW AND LOVE – NOW SUSTAINABLY PACKAGED IN 100% RECYCLED FIBER PAPERBOARD. If blonde is great, BLONDER is better. Especially when you’re lightening up strands with a high-lift formula that kicks you up to 9+ levels in record time*. With our powerful formula, you’ll build bonds for strong blondes, minimize damaging** applications, and bypass the hassle of additives – all while leaving hair visibly healthy. Used on the scalp or off, Blonde Life Lightening Powder gets you beautifully blonde in a flash. *vs. other Joico lighteners**Against combing breakage on damaged hair, when used with Joico Blonde Life Brightening Masque vs. a non-conditioning bleach