Joico Blonde Life Silver Lightening Powder

Help counteract brassiness while processing, build bonds, and lift hair up to 9+ levels using NEW Blonde Life SilverLight. With Joico’s fast-acting, charcoal-infused powder lightener, it’s easy to keep you and your clients’ blonde hair, cool. Helps prime hair while processing to prepare for cool/silver blondes Charcoal-infused formula helps counteract brassiness while processing hair Delivers up to 9+ levels of lift! Builds bonds for strong blondes Does not transfer when rinsing Protects hair and reduces styling breakage by over 54%* Strengthens hair, making it 2x more resistant to breakage* Ideal When: Pairing with cool/neutral Blonde Life Demi Gloss Shade Your client wants on-trend, cool, gray, ash or silver toned blonde hair You want ash blonde hair that looks healthy You want a high-lift lightener that helps leave hair feeling stronger and helps reduce breakage with every application* A powerhouse formula, including Tama