TOUCHPOINT COFFEE

TOUCHPOINT! TOUCHPOINT COFFEE was born during a difficult chapter in the life of my friend, Jimmy Watson . A former Navy SEAL, combat veteran, and one of the most disciplined men I’ve ever known. During the pandemic, Jimmy spent 18 months on house arrest following his time working alongside the late John McAfee. It was a period marked by uncertainty and intense pressure, but it also became a turning point. While Jimmy faced the legal system head on and ultimately moved forward from that chapter, we created a roast named after something deeply rooted in his operational life: “TOUCHPOINT.” In Jimmy’s world, a touchpoint was the exact location where he kept his sidearm. The same spot, every mission, every deployment. Muscle memory, Discipline, Instinct. When social media platforms cracked down on certain words, Jimmy jokingly referred to it as his “90210 side piece” a coded way to talk about something he relied on without triggering TikTok’s filters. That idea, the place where you keep wh