"The Tug of War Over Leverage: Why Suppliers Lose"

In this follow-up to his successful debut book, "The Disappearing Merchant", author Mike Hogenmiller, a 42 plus-year veteran of the retail industry, shifts his focus to the supplier side of the merchant-supplier equation. In "The Tug of War Over Leverage: Why Suppliers Lose", he examines suppliers self-defeating behaviors---including their failure to understand their self-worth, articulate a clear vision for their company, and define a path of execution to achieve their goals. It is Hogenmiller's contention that most suppliers, regardless of their business, have a multitude of opportunities to: * Substantially improve their position in the market. * Gain support and improve productivity while gaining confidence from their associates. * Drive new revenue with increased profitability.* Drive leverage in their favor, improving their position with their customers. With the benefit of experience as a former retail executive and now an industry consultant, he offers practical solutions for s