China Goes West: Everything You Need To Know About Chinese Companies Going Global
$48.77
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Presenting an unrivalled perspective into the inner-workings of Chinese corporations and their expansion plans for international markets, this book combines executive interviews and first-hand accounts providing the sorely needed context to the rise of Chinese companies in home and overseas markets and how the West can successfully compete. • Author: Joel Backaler • Publisher: Palgrave Macmillan • Publication Date: Apr 14, 2014 • Number of Pages: 207 pages • Language: English • Binding: Hardcover • ISBN-10: 1137293926 • ISBN-13: 9781137293923
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