Tv Commercials: How To Make Them: Or, How Big Is The Boat?

Understanding how commercials are made is the key to doing it right. This descriptive book is a step-by-step guide on the mechanics of creating a commercial from a production perspective. Making commercials on all types of budgets is addressed. There is material describing the roles and dynamics of the key players: the producer/director, agency, and client. This book outlines the requirements of each group so that everyone can understand and appreciate each other's needs. • Author: Ivan Cury • Publisher: Routledge • Publication Date: Dec 17, 2015 • Number of Pages: 242 pages • Language: English • Binding: Hardcover • ISBN-10: 1138131369 • ISBN-13: 9781138131361