The People Business: The Story Of Selling As It Affects Our Lives - 9781489716347

To be successful in life, one needs to know how to sell. David Namer, a master salesman and marketing expert, walks you through how to communicate with peoplewhether youre trying to share an idea, need, product, fact, service, and/or relationship. He also examines how selling has developed over time, starting from when Eve convinced Adam that he should bite into an apple to modern-day salespeople selling computers. The communication tips youll learn will help you: improve your personal life to enjoy a more successful career; become a better communicator by being a better salesperson; better prepare yourself before meeting people; learn when to stop talking and start writing; overcome common objections to buying; and motivate yourself and others. Every person who lives, walks, and/or breathes should and must understand basic communication guidelines, which is the art of selling, so they can do business with others. Filled with illustrative stories, this book will give you a broad unders