COURG : Zero-Hour

FIELD REPORTS #COURG = COURAGE     The COURG ORIGIN: Mission critical pilot instruments, fused with diver tools.   COURG is a way point, which is a navigational tool used by pilots to chart their flight across the globe. Way points are composed of 5-letters and made to be spoken as a word so pilots can quickly transmit their location via radio. This particular way point stands just outside Washington, DC and as you probably guessed -- is pronounced COURAGE. We chose COURG because courage is a character trait we could all use more of -- choosing to make the right and often difficult decisions even when we know the going will get tough.   ZERO-HOUR: LEAN, MEAN, MACHINE. Refined to the core 3-6-9 hour elements, this dial is driven by diver watch functionality where distractions are stripped away to only essential elements that optimize legibility in murky conditions and aid instant instrument readouts. Zero-Hour is the military term for the scheduled time of a mission. We selected