Be the Spark: Five Platinum Service Principles for Creating Customers for Life

In today's competitive business world, there's no place for lackluster performance, half-brilliant contributions, or low-burning customer service. When you find your SPARK you shine brilliantly against a backdrop of automation, algorithms, and autonomous cars. You realize you weren't just hired to do a job; your purpose is to surpass all expectations and create memorable moments that surprise and delight your customers. Your SPARK is what distinguishes you from the pack through exceptional PLATINUM service that keeps customers coming back-every time.You have the opportunity to Be the Spark for your company, customers, and employees, and this book will teach you how. Author Simon T. Bailey shares five proven methods to equip you with a simple framework that will help you infuse your culture with a mindset that captures the hearts and minds of employees so they will, in turn, capture the hearts and minds of customers. Through evidence-based research, stories and examples, Be the SPARK wi