Afro Sheen // How I Revolutionized an Industry, from Soul Train to Wall Street

From the creator of the iconic hair product, Afro Sheen, and the first Black company to be traded on Wall Street comes the story of multi-millionaire George E. Johnson You might already be familiar with Afro Sheen and Ultra Sheen, but have you heard of the man behind the company that produced those products? George Ellis Johnson, Sr., the acclaimed self-made businessman--along with Hilary Beard--reveals his inspiring and captivating rise from humble beginnings to the top of the haircare industry. At just 27 years old, after years of traveling the country and going from barbershop to barbershop, Johnson created the Johnson Products Company. JPC was the first Black-owned company to trade on a major stock exchange, the financial sponsor of Soul Train, and once considered the largest Black-owned manufacturing company in the world. At the height of its success, JPC was worth $37M (almost half a billion dollars today). In this coming-of-age story, Johnson uses the life skills and strong char