Dry Mouth TR - Amazon Launch - Phase 1
Project Scope Phase 1: Vine 30 Products for Reviews Purpose: the product currently has 0 ratings, which is detrimental to conversion rates. This will help establish initial ratings/reviews to support conversion rates Scope: Create an FBA sku for the existing 1pk ASIN Create/Manage Inbound process (shipment workflow, shipping labels) Enroll 30 units into Vine and monitor claims, reviews — assuming all 30 units are claimed, expect 26 - 27 ratings/reviews Pre-Requisites to Unlocking A+ Premium Create Shoppable Collections Purpose: horizontally scrolling rich content area on the product detail page helps provide a place to share Brand & Product information, cross-sell and highlight products Scope: Create 4-module Shoppable Collections template (including background container) Leverage client-supplied content as foundation Create/Edit content to support Amazon module requirements/dim