Olive & Tree - Priority 2 Scope

Covered ASINs: 60 tablecloth skus within 5 listing families                                                  Phase 2   4.      Listing KW SEO Purpose: Drives indexing on Amazon’s search algorithm which creates relevance, allowing Amazon to show your product on important search terms ·         Scope: Keyword research Incorporation of relevant, medium-high search volume search terms into:  Title 2 Bullets (in the form of legible sentence(s)) – we’ll keep the top 3 of the 5 existing bullets as they are and update the “100% polyester…” and “machine-wash cold…” bullets to be in sentences with relevant keywords Back-end search terms (hidden) – 250 bytes worth of any relevant terms that we don’t want facing customers   5.      Brand Store  ·         Separate from your listing, this Store contains various content and product links and is accessible through link near the top of product detail page as well as the Brand Story ·         Purpose: supports legitimacy of your b