Heinz 57

Heinz 57 (1965) was in response to Andy Warhol's Campbell's Tomato Soup can in 1962. As Cenedella puts it in all seriousness, "I've always thought that Heinz had the better tomato soup!" Heinz 57 premiered at his "Yes Art!" exhibition back in 1965. "Yes Art!" was Cenedella's farewell to art when he decided to join an advertising agency to escape the commercialism of the art world. Predicting that this gimmick-filled show would draw more attention than any other show that year, "Yes Art!" was exhibited in 1965 at the Fitzgerald Gallery. A wildly successful satirical gesture as well as a critical analysis of Pop Art and the marketing hype that made it popular, "Yes Art!" was subsequently taken seriously and imitated by many artists, yet without the humor and commentary present in Cenedella's work.