Marketing Aesthetics: The Strategic Management of Brands, Identity and Image
$27.00
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Title Marketing Aesthetics: The Strategic Management of Brands, Identity and Image ISBN 0684826550 Author Simonson, Alex; Schmitt, Bernd H. Keywords Corporate,image,,Brand,name,products Binding Hardcover Publisher Free Press Publisher Year 1997 Condition Fine Description 0684826550 Fine in Fine dust jacket. First edition.
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