Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business (Revised and Updated)

Title: Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business (Revised and Updated) Author: Jay Conrad Levinson ISBN: 9780395906255 Publisher: Houghton Mifflin Company Published: 1998 Binding: Paperback Language: English Condition: Used: Very Good Business & Personal Finance 1622856 Publisher Description: This completely revised and expanded edition identifies: the fastest-growing markets for the twenty-first century, with tips on how to reach them; unique strategies for cooperative fusion marketing with other businesses; the latest programs for freelance employees and telecommuters; up-to-date information on the Internet and other technologies that aid the guerrilla in targeting and growing a business; and management lessons for the twenty-first-century entrepreneur.