Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

Title: Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses Author: Eric Ries ISBN: 9780307887894 Publisher: Crown Currency Published: 2011 Binding: Hardcover Language: English Publisher Description: Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity mor