Misbehaving: The Making of Behavioral Economics

Title: Misbehaving: The Making of Behavioral Economics Author: Richard H Thaler ISBN: 9780393080940 Publisher: W. W. Norton & Company Published: 2015 Binding: Hardcover Language: English Condition: Used: Near Fine Q 1627104 Publisher Description: Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans--predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth--and change the way we think about economics, ourselves, and our world. Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from