Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything
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Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything

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Title: Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything Author: Fred D Crawford ISBN: 9780609608203 Publisher: Crown Business Published: 2001 Binding: Hardcover Language: English Condition: Used: Near Fine Excellent, unmarked copy with little wear and tight binding. We ship in recyclable American-made mailers. 100% money-back guarantee on all orders. Business & Personal Finance 1553961 Publisher Description: Explaining why universal excellence can be a mistake in the business world, the authors argue that a corporation should focus its resources and energy on targeted goals in order to dominate in one important area.

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